Visual identity
Dindinha Affective Confectionery

CONCEPT
 

Dindinha is an artisan confectionery designed by Fer and his mother. In early 2021, I opened my calendar to offer three free visual identities to trans people. During this period, I met Fer and had the enormous opportunity to contemplate him with this project.  

At our briefing meeting, Fer made evident his belief that, from the kitchen, it is possible to bring affection and caress to people. When we talked about his family brand, it was clear to me that Fer does not only carry love in his work, but is a person capable of overflowing tenderness to those who live with him.

Thus, the identity of Dindinha comes to life, a brand based on care, affection, affection; based on the companionship of mother and child.

May this project transmit  sweetness and tenderness, just as Fer conveyed to me.