Visual identity
Guilherme de Azevedo - Sleep Doctor

CONCEPT
 

Guilherme de Azevedo is a psychiatrist and recently began his career as a Sleep Doctor. When he came to me, Gui made it clear that he wanted to make his listening process as a psychiatrist a differential in his treatment as a Sleep Doctor.

When he told me about his personal brand, his affection for understanding dialogues, stories, processes was clear; his appreciation for being able to help people, listen to them, observe them.

In order to bring his brand as a Doctor of Sleep to the world, Guilherme appeared to be looking for a young, light, unpretentious, calm brand. To develop it, I thought and studied processes, I thought about how much taking care of sleep is taking care of yourself. This is how this brand becomes real: with subtlety, presence and gentleness.

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May this project bring you  calm and listen , as well as Guilherme to his patients.